The fascinating world of social media has over a billion people. Smart business people consider such huge numbers as an excellent marketing opportunity that reaches more than enough people in your area. Social Media Marketing is the new way of increasing sales and growing your business, in fact, some companies are entirely online.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.
SMM mainly involves sharing content, videos, and images for marketing purposes. The following platforms are some of the favorites for most marketers;
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a crucial aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+, you can upload and share photos, videos, links, and view all your +1s. Also, take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you are a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you are feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen to your fan’s feedback and input, truly putting the social back into social media.
Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you and do not forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible.
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations make your business appear more credible and reliable for new clients.
YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality, those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so do not under-estimate the power of video content!
7.Location-Based Social Media Tools
Social media platforms like Yelp, Foursquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand so they will have access to providing reviews, which could hurt or significantly aid your users.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content would be welcomed. Posting on Reddit is playing with fire—submit spammy or overly sales-focused content and your business could get berated by this extremely tech-savvy community.
If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.
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